What Does The Shortage Of IPv4 Addresses Mean For Email Marketing?

One of the most important aspects of the internet infrastructure is IP addresses.

Without IP addresses, we won’t have any internet, online access to products and services and even useful communication tools like email.

However, despite the previously thought to be infinite pool of IPv4 addresses, we have gradually run out.

What Comes With The IPv4 Exhaustion?

Three primary factors drive the present demand for internet addresses:

·         The growing number of internet users coming in from countries like India and China who are now using mobile internet access excessively while the internet infrastructure stays the same.

·         Users in developed countries use multiple devices to gain internet access and all of them require separate addresses. The trend is growing with even more internet-enabled devices like televisions.

·         The Internet of Things is gradually exerting pressure on the existing internet infrastructure to provide connectivity for automation.

What Does IPv4 Exhaustion Mean For Small Business Owners?

Without migrating to IPv6 and altering the IT infrastructure at both consumer and business end to support the migration, small businesses like eCommerce websites might encounter a number different problems. Obviously, this has led to the creation of a private marketplace for IPv4 addresses.

This exhaustion also brings along a number of interesting predicaments for ISPs and email marketers trying to tackle unsolicited emails. Presently, most ISPs block unsolicited email content based on the IP addresses. With the massive IPv6 migration, it might become difficult to fight off spam using IP blocking. Practically anyone could keep switching between IPs and continue sending unsolicited emails.

The most important loss here could come to small business owners. Because of the global shortage of IPv4 addresses, lack of knowledge of private marketplaces and eventual transition to IPv6, the migration costs might trickle down to the end consumer. Small business owners might need to invest more to make sure that their email marketing strategies are as effective as they were before and business operations keep running effectively.

Is There A Solution?

Fortunately, there is a solution – our IPv4 buying, leasing and selling services. Over the years, we have managed to create a wide network of IPv4 sellers and buyers to help business owners and individuals.

The truth is, a large number of IPv4 addresses from the freely distributed pool still sit unused. We help circulate these IPv4 addresses in the private marketplace so that clients don’t have to deal with the infrastructural changes and the subsequent costs before executing email marketing strategies. Get in touch with us to learn more about our services today!

Buying IPV4 Addresses?

To buy IPV4 address Blocks Straightaway, Visit: https://ipv4mall.com/

Email Marketing The Right Way

Email marketing has grown to become a widely practiced marketing strategy. Done correctly, it can deliver astounding results at a very low cost. With emails now being used as a formal standard for communication, investing in the development and implementation of an effective email marketing strategy has become a necessity.

Although millions of businesses are making use of email marketing, very few are doing it correctly. How can you go about doing it the right way? Here, we shed light on that.

Building A List    

For starters, you will need to build a list of individuals to whom you will be sending out promotional material. Your approach here should be to convince people to give out their email address. However, it needs to be subtle. Some companies give users free stuff if they subscribe to their emailing lists. Others promise to send out relevant information and updates regarding things that may interest users. Just put yourself in the consumer’s shoes to see what will attract you to give out your email address.

Incentives like discounts, shots at betas, assurance regarding non-spamming and relevancy, etc. are some effective ways.

Take It Slow

‘Slow and steady wins the race.’ Take a similar approach. Start by sending out few emails during the months to test the effectiveness of your campaign. Later, if you feel like increasing the frequency, communicate the exact information to customers, get permission and do so. Also, don’t add people to your emailing list without getting approval first.

The Sooner You Segment, The Better

We cannot stress upon enough on the importance of segmenting your email list according to offerings and relevant customers.

No one likes to read about irrelevant stuff. In fact, nowadays people only pay attention to stuff that is tailored and customized to meet their preferences. So, segment your list and send relevant email to specific groups. Sending a customer, living abroad, information regarding an ongoing promotion in the business’ host city is not a good idea.

Maintain Consistency

Don’t send emails only when you have something to say. Instead, take a more consistent approach and send them out on a regular basis. Set goals like 2 emails per month or so. Try not to disappear, otherwise the subscriber will follow.

Focus On The Content And Make It Engaging

Don’t just put pictures of your product, followed by a description and a call to action that simply says ‘come buy it.’

Instead, make the content of the email engaging. Give users something that would benefit them. For instance, develop content that would provide tips, tutorials or more. As for the calls to actions, try to make them subtle and attractive. Just think about what would convince you to click on that button.

Easy To Understand

Remember, it does not matter what you ‘wanted to say.’ The only thing that matters is what the other person understood. So, write stuff that’s easy to understand. Also proof read and edit it for mistakes, broken links and more.

Get Clean IP Addresses

Finally, make sure the IP addresses you are using are clean and usable. Emails sent from blacklisted IPs or ones with a lower sender score automatically get filtered out and end up in the spam folder.

If you are looking to lease IPv4 space to help you successfully reach out to customers via email marketing, contact IPv4 Mall. Their online marketplace is a reliable hub for safe IPv4 transfers.

Here’s What You Need To Know Before Selling Ipv4 Number Blocks

The Internet Protocol Version 4 (IPv4) is the most widely used protocol in the world. It is used over a number of different types of networks, the most of which is the Ethernet. Utilized in packet switched networks this protocol is completely connectionless. It simply acts as a connection bridge between two or more network devices, by providing them with distinct IP addresses.

IPv4 is widely used because it is highly compatible. It can be configured for a number of different devices and is therefore the preferred choice in the industry. However, since its advent experts were well aware of the likelihood of its exhaustion and had been predicting it for years. Today, this exhaustion is very prominent. As a result of that, the demand for this highly sought out commodity has gone extremely high. Buyers are many sellers are few. Since this is the case, it puts sellers at an advantage. There is a lot sellers can gain at this time provided they consider the following things before selling their IPv4 address blocks.

Ask For A Fair Price

IPv4 address blocks are scarce which makes them extremely valuable. The demand is high and often times people will be willing to give more than what the commodity is actually worth. Considering that, never undervalue your IPv4 address blocks. Do a little market research and quote a price that’s neither very high nor too low. The chances you’ll get the asked price in this particular case are very and should leverage on that. But, don’t get too greedy.

Sell Or Lease?

Other than selling, leasing is another option that is fairly popular these days. Leasing has two benefits. Firstly, you’ll get financial benefit from it. Secondly, you won’t have to sell the blocks, meaning that if need be they could be sold or used at a later point in time when the price might even be higher. There are hundreds of companies out there who would be willing to lease IPv4 address blocks, so finding a few would not be a problem.

Get Professional Help

Some excellent brokers in the market like IPv4 Mall offer highly specialized and reliable brokerage services, guaranteed to get you the best deal possible. It is highly advised that you contact them. They provide prospective buyers, sellers and leasers a risk free and secure environment ensuring safe transfers and complete customer satisfaction.