Tuesday, May 31, 2016
Saturday, May 21, 2016
Email Marketing The Right Way
Email marketing has grown to
become a widely practiced marketing strategy. Done correctly, it can deliver
astounding results at a very low cost. With emails now being used as a formal
standard for communication, investing in the development and implementation of
an effective email marketing strategy has become a necessity.
Although millions of businesses
are making use of email marketing, very few are doing it correctly. How can you
go about doing it the right way? Here, we shed light on that.
Building A List
For starters, you will need to
build a list of individuals to whom you will be sending out promotional
material. Your approach here should be to convince people to give out their email
address. However, it needs to be subtle. Some companies give users free stuff
if they subscribe to their emailing lists. Others promise to send out relevant
information and updates regarding things that may interest users. Just put
yourself in the consumer’s shoes to see what will attract you to give out your
email address.
Incentives like discounts, shots
at betas, assurance regarding non-spamming and relevancy, etc. are some
effective ways.
Take It Slow
‘Slow and steady wins the race.’
Take a similar approach. Start by sending out few emails during the months to test
the effectiveness of your campaign. Later, if you feel like increasing the
frequency, communicate the exact information to customers, get permission and
do so. Also, don’t add people to your emailing list without getting approval
first.
The Sooner You Segment, The Better
We cannot stress upon enough on
the importance of segmenting your email list according to offerings and
relevant customers.
No one likes to read about
irrelevant stuff. In fact, nowadays people only pay attention to stuff that is
tailored and customized to meet their preferences. So, segment your list and
send relevant email to specific groups. Sending a customer, living abroad, information
regarding an ongoing promotion in the business’ host city is not a good idea.
Maintain Consistency
Don’t send emails only when you
have something to say. Instead, take a more consistent approach and send them
out on a regular basis. Set goals like 2 emails per month or so. Try not to
disappear, otherwise the subscriber will follow.
Focus On The Content And Make It Engaging
Don’t just put pictures of your
product, followed by a description and a call to action that simply says ‘come
buy it.’
Instead, make the content of the
email engaging. Give users something that would benefit them. For instance, develop
content that would provide tips, tutorials or more. As for the calls to actions,
try to make them subtle and attractive. Just think about what would convince
you to click on that button.
Easy To Understand
Remember, it does not matter what
you ‘wanted to say.’ The only thing that matters is what the other person
understood. So, write stuff that’s easy to understand. Also proof read and edit
it for mistakes, broken links and more.
Get Clean IP Addresses
Finally, make sure the IP
addresses you are using are clean and usable. Emails sent from blacklisted IPs
or ones with a lower sender score automatically get filtered out and end up in
the spam folder.
If you are looking to lease IPv4 space to
help you successfully reach out to customers via email marketing, contact IPv4 Mall. Their online
marketplace is a reliable hub for safe IPv4 transfers.
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