Feeling The Crunch – IPv4 Exhaustion Affects Even Those Turning To IPv6

Most of us realize that IPv4/IPv6 is not an either/or situation. When organizations plan their migration to IPv6, many of them think that they need to make a complete transition from IPv4 to IPv6. 

They think that they need to make a complete switch from one protocol to the other. This isn’t the case.

Industry authorities already knew that the migration could take a considerable period of time and thus created an array of transition mechanisms—the most dominant one being dual-stack implementation. This mechanism involves operating both protocols—until at some point in time, IPv4 is turned off.

IPv4 Address Depletion Is Real

As organizations continue to move to IPv6, at the backend, IPv4 exhaustion is growing. While RIPE and APNIC are already facing the consequences of IPv4 exhaustion, the LACNIC region is on the verge of address depletion due to massive growth in internet usage in the past years.

Moreover, ARIN anticipates that its pool of addresses will be completely exhausted within a few months.

IPv6 Deployment Continues

The integration of IPv6 has been growing dramatically over the past half decade. Considering the IPv6 Statistics – IPv6 Adoption graph, it seems that IPv6 adoption has been doubling every year.

Regardless of this fact, the majority of internet traffic is still IPv4. Also, while 19 percent of ASNs are promoting IPv6 routes, merely 7% are operating both protocols. These statistics indicate that it would still be impossible to reach many online destinations with an IPv6 configuration.

The IPv4 Crunch

There are plenty of organizations that have started running out of public IPv4 addresses and are feeling the crunch.

In fact, many private organizations are even running out of address spaces in their NATed environments.

Additionally, IPv4 prefixes are getting smaller and smaller. If your organization anticipates a shortage of IPv4 addresses spaces or has just started to feel the crunch of the shortage, you are already behind.

Most service providers will have no option other than using some form of Large Scale NAT in the coming years.

Most organizations will need to deploy solutions that provide dual stack connectivity for IPv4 and IPv6 address spaces. The systems will utilize both protocols to cover all corners and facilitate easy access for a large share of clients. Aggressive IPv6 deployment is still not the practical approach.

Whether you are looking to buy, sell or lease IPv4 address spaces, get in touch with IPv4 Mall to find out how the company can help.

5 Tips for Effective Email Marketing

Over the years, email marketing has remained one of the most essential digital marketing strategies. From providing insights into how your customers think to actually converting them, it is a platform that has great potential.

 If carried out properly, email marketing has the power to produce results way beyond expectations. Let us take a look at 5 tips that help you create an incredible email marketing strategy:

Keep the User Experience (UX) in Mind

More and more Internet users are now using mobile phones to access emails. According to HubSpot, 74% of Smartphone users use their devices to check their email.

If your emails do not fit those small screens, it will surely prove to be a red flag. Make sure you take User Experience (UX) into account when developing your email marketing campaign. A bit of research into how the email feels like before actually sending them will prove to be quite handy.  

Show Good Email Etiquettes

Users do not like to read emails that they haven’t asked for. Make sure that you have received their consent before sending any email to them. Also, the email must be relevant to their needs at the time.

Respecting their privacy, you should mention at the end that their information will be kept confidential at all costs. Finally, your email must carry a visible unsubscribe button.       

Make a Good First Impression

When it comes to email marketing, first impressions do count. Just by reading the subject line, the reader will form an impression about your company.

When creating the subject line, it is a very good idea to assume that the reader has very little time. This is the reason that your subject line must be short, catchy and relevant. 

Be Creative with Your Content

Your job is only half done when a user opens your email after reading the subject line. The email’s content must be drafted in such an engaging manner that the reader is compelled to read through. From writing story-like content to using attractive imagery, use out of the box thinking to produce an impact.

Work on a Compelling Call to Action

When creating call to actions, make sure you are absolutely clear about what you want the reader to do to get what he/she wants. Phrases such as, ‘Click Here’ or ‘Hurry Up’, have become obsolete as call to action phrases. Make sure you bring in something unique, relevant to the content you have created.  

IPv4 Mall, an IPv4 marketplace, provides clean and usable IPv4 space for your email marketing campaigns. Over the years, the company has helped businesses take their email marketing to the next level.  

5 Email Marketing Mistakes that Are Killing Your Campaigns

 

Despite skeptics’ predictions regarding the death of email marketing, it has stood the test of time and has remained one of the most crucial online marketing platforms for marketers.

Email marketing has the power to help you reach a wide audience and make an impact. However, when not done right, email marketing can actually destroy your reputation. Before you proceed to send the emails, here are some mistakes that you need to avoid:     

Sending Unsolicited Emails

 This one is a perfect recipe for disaster even before the campaign has started. If you send emails without permission, the only place your email can expect to be is the spam folder. Make sure you get subscription before sending any emails. A good way to receive it is to have a landing page that directly brings the user to the subscription’s page. Also, when you have sent the email, provide an opt-out option so that the recipient can stop receiving your email if they want to.    

Sending Emails with an Unclear Call to Action (CTA)

Whether it is convincing the recipient to read your informative blog or buy your new product, the whole purpose of your email marketing campaign is to drive the recipient to take some kind of action. If the CTA is not clearly visible or the promotion code is too difficult to use, you have lost the customer. Make sure that you incorporate a CTA that’s impossible to miss and one that responds quickly.    

Not Segmenting the Email List

When it comes to email marketing, ‘one-size-fits-all’ is not the approach to go for. Your email should be sent as a unique, personal message. Divide the email list according to whatever data you have at your disposal. Whether it is buying behaviors or product interests, make sure you tailor your message to connect with the reader.     

Not Conducting A/B Testing

This is not as technical as it may sound. Simply put, A/B testing allows you to check the effectiveness of your email marketing campaign by allowing you to tweak certain aspects of the email. For example, you can create two subject lines and send one of them to some subscribers and the other subject line to remaining subscribers. By considering the conversion rates after this, you will have a clear idea about the impact each subject line created. Email marketing platforms, such as MailChimp, allow simple and easy A/B testing to improve the performance of your email marketing.   

Sending Without Optimizing With Mobiles

Email viewing through mobile phones has increased by leaps and bounds in recent years. An email marketing effort that does not respond well to mobile devices will not, in any way, be a winning strategy. Make sure your email is easily viewable on smaller screens. Also, the page where your CTA will link to should be optimized accordingly.

With uncertainties in the IP landscape, you need a clean and usable IPv4 hosting space. IPv4 Mall can provide a solution. It is a reliable online platform for buying and selling IPv4 addresses. It ensures that your email marketing campaigns reaches new heights.