Over the years, email marketing has remained one of the most essential digital marketing strategies. From providing insights into how your customers think to actually converting them, it is a platform that has great potential.
If carried out properly, email marketing has the power to produce results way beyond expectations. Let us take a look at 5 tips that help you create an incredible email marketing strategy:
Keep the User Experience (UX) in Mind
More and more Internet users are now using mobile phones to access emails. According to HubSpot, 74% of Smartphone users use their devices to check their email.
If your emails do not fit those small screens, it will surely prove to be a red flag. Make sure you take User Experience (UX) into account when developing your email marketing campaign. A bit of research into how the email feels like before actually sending them will prove to be quite handy.
Show Good Email Etiquettes
Users do not like to read emails that they haven’t asked for. Make sure that you have received their consent before sending any email to them. Also, the email must be relevant to their needs at the time.
Respecting their privacy, you should mention at the end that their information will be kept confidential at all costs. Finally, your email must carry a visible unsubscribe button.
Make a Good First Impression
When it comes to email marketing, first impressions do count. Just by reading the subject line, the reader will form an impression about your company.
When creating the subject line, it is a very good idea to assume that the reader has very little time. This is the reason that your subject line must be short, catchy and relevant.
Be Creative with Your Content
Your job is only half done when a user opens your email after reading the subject line. The email’s content must be drafted in such an engaging manner that the reader is compelled to read through. From writing story-like content to using attractive imagery, use out of the box thinking to produce an impact.
Work on a Compelling Call to Action
When creating call to actions, make sure you are absolutely clear about what you want the reader to do to get what he/she wants. Phrases such as, ‘Click Here’ or ‘Hurry Up’, have become obsolete as call to action phrases. Make sure you bring in something unique, relevant to the content you have created.
IPv4 Mall, an IPv4 marketplace, provides clean and usable IPv4 space for your email marketing campaigns. Over the years, the company has helped businesses take their email marketing to the next level.
